If you want to become a successful blogger, one of the most important things you should do is change to a Pinterest business account.
Over the last few years, Pinterest has been instrumental in increasing the page views on my blog and before I started implementing SEO seriously, the number 1 traffic driver.
When I first started taking Pinterest seriously, I managed to grow my monthly views from around 400k a month to over 4 million.
With a Pinterest business strategy in place, I watched my views grow on a daily basis!
This amount of views had a serious impact on how many people visited my website and I was able to join an ad agency not long after.
You can read more about it here >>>
The benefits of having a Pinterest business account
If the increase in traffic isn’t enough to persuade you, here are a few more benefits of having a Pinterest business account –
1. It’s Free!
No explanation is needed there 🙂 Why not do it if it is at no extra cost to you?
Business accounts are fantastic for bloggers and website owners as, like social media platforms, they come with extra features like Pinterest Analytics.
Analytics are crucial for website marketing purposes as they help you determine what resonates with your audience and what to spend more time on.
Pinterest analytics is an extremely powerful tool. It allows you to see what people are pinning from your profile and more importantly (I think), your website. The analytics are extremely easy to use so you can delve a little deeper.
Here are a few sections that are really important to help you understand what drives traffic to your blog.
Types of Pins
Pinterest Analytics help you to understand what type of Pins work with your audience. You can look at data for All Pins, Standard Pins, Product Pins, Idea Pins and Video Pins.
You can filter the results so it shows you the data for all Pins or from different websites.
This helps you view analytics for your website alone and not Pins from other accounts that point to different websites.
Top performing pins
Finally, you can also see what your top-performing Pins are by impressions, engagements, Pin clicks, outbound clicks and saves.
Outbound clicks are crucial to finding out what is increasing your blog traffic. It is a really good insight into what Pins you should be creating more!
3. The ability to verify your website
If you want to find an easy way to increase traffic, verifying your website on Pinterest couldn’t be simpler.
Pinterest lets you display your full website URL in your profile which is clickable. This can only be done with a Pinterest business account.
It also means when people Pin an image from your website, your profile picture and Pinterest account will automatically be displayed next to it. This will help people to find you quickly and give authority to your account.
4. Display your company/blog name in your profile
As you can see from the above image, you can add a lot more detail to your Profile page. This can include your Company or Blog name, your location and a quick Bio on what you do.
5. Rich Pins
Rich pins are pins that have more information attached to them and can only be visible on a business account.
As you can see from the above example, one image has no information and the other has a blog and title attached.
This information is independent of the actual Pin description, so even if someone repins your image and adds their own description, your information will still be attached to the Pin.
A Rich Pin will show the title, a short description and the author’s name.
6. Promoted Pins
Promoted Pins are paid for Pins on Pinterest, like an ad.
You can target your audience within certain locations and demographics and reach people who have an interest in what you do or offer.
The promoted Pins will appear where Pinterest thinks they will reach the most relevant customers.
How do you change to a Pinterest business account?
It really is very simple. I’m guessing you already have a Personal Pinterest account so it is quick and easy to convert.
First of all, open up your Pinterest page and go to the arrow in the top right-hand corner. A menu will drop down, select “Convert to Business”.
Another page will pop up, select upgrade
Then fill out your Public Profile details and save. That’s all there is to it! The shortest tutorial ever!
When you are filling out your Public Profile on Pinterest, make sure you put in as much detail as possible to describe your blog and business.
Pinterest SEO is every bit as important as blog SEO as it makes you become more discoverable when people are searching for content in the search bar.
Now that you have a Pinterest business account, you can start concentrating on sending as many people to your blog as possible.
In my next Pinterest blog post, I’ll be talking about how to verify your blog or website on Pinterest.
This is such an important subject. It is an easy way to increase traffic to your blog and gives you access to analytics of all your Pins and data.
Having in-depth analytics of your Pins is one of the benefits of having a Pinterest business account. So make sure you switch today!