ChatGPT SEO – How to Use ChatGPT for SEO and Helpful Keyword Research

I like to keep my eye out on the goings-on of “Twitter SEO” and boy, did the SEO world go into a complete meltdown at the beginning of the year about ChatGPT SEO!

“It’s going to take over our jobs!” some were saying.

“That’s the end of Google” were some of the other more extreme Tweets until everyone had a cooling-off period and realised, as with anything, if we embrace the behemoth of technology that is OpenAI’s ChatGPT, it could potentially make all our lives a little bit easier.

What is ChatGPT?

ChatGPT is a technology developed by OpenAI, which stands for “Generative Pre-trained Transformer”. It is an artificial intelligence language model that uses deep learning techniques to generate human-like language.

Using artificial intelligence (AI) and vast amounts of data, it can have conversations with its users, answer questions, understand when it has made mistakes and refuse to engage in inappropriate conversations.

how to use chatgpt for SEO and keyword research Pinterest pin

Will people start going to ChatGPT to ask questions instead of Google? The jury is out on that one at the moment.

I have been using ChatGPT for a few months now and I have to say, it has blown me away with what it can do. It has helped me come up with (almost) perfect headlines, created blog content ideas for me when I am in a procrastinating mood and need some direction and has helped me with captions for social media.

Because let’s face it, when you have been turning up daily on Instagram for at least 6 years now, writing yet another caption about a sofa image on @melaniejadedesign has just become a bit wearisome.

What Can You Use ChatGPT For?

From writing poems to essays, creating ad copy for your marketing strategy to helping with alt text on your blog images, is there anything you can’t do with ChatGPT? Apart from making my kids eat vegetables that is…

For me, as a blogger and owner of multiple websites, I mainly use ChatGPT for SEO. It is an extremely affordable seo tool (it’s actually free! You can’t get more affordable than that!) but there is a paid version which will give you better access, starting at $20 a month.

What can ChatGPT help with?

In its own words –

  1. Content creation – blog posts, product descriptions etc
  2. Customer service – automated customer service, answering questions
  3. Market research – analyse customer feedback
  4. Lead generation – engaging with potential customers
  5. Personalisation – create personalised content and product recommendations
  6. E-commerce – automate product descriptions
  7. Brand awareness – create social media posts and ads
  8. Education and training – create training materials
  9. Innovation – generate new ideas and insights
  10. SEO optimisation – create high-quality, SEO-friendly content


Search Engine Optimisation is the process of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The purpose of SEO is to drive more traffic to a website by making it more visible to people who are searching for relevant information or products.

SEO involves a variety of techniques such as keyword research and optimisation, content creation, link building, and technical optimisation to make a website or web page more appealing to search engines.

ChatGPT SEO can help you with –

  1. Keyword research
  2. Content strategy
  3. Helpful suggestions on search intent
  4. Providing good SEO titles
  5. Help with structuring blog posts and content
  6. Creating content
  7. Provide analysis
chat in neon lights

Keyword Research and Analysis

Start by defining your topic or niche, you need to have a clear understanding of the niche you are writing for to create useful and relevant keywords.

The best way to find relevant keywords for your website is by going to Google Search Console and finding the queries that people enter into Google which leads them to your page.

For example –

I went to Google Search Console and found that the top queries for this website are –

  • What is cornerstone content in social media
  • Email marketing software blog
  • Keyword research for bloggers

I then typed in “list of keywords for email marketing software” into ChatGPT and this is what it came back with:

screenshot of entering a list of keywords for email marketing software and its results in chatgpt

This is quite a broad list with very highly competitive keywords which would be difficult to rank for. The first thing to do is find keywords that are relevant to your original search and get ChatGPT to provide more specific keywords.

screenshot of entering a list of keywords for email campaign management and its results in chatgpt

This has helped narrow down the subject a little more with keywords that will help you to rank. As always, use a keyword research tool such as AHRefs or KeySearch to help you analyse the competition and search volume to determine which keywords you should use.

Content Strategy

If you’re a content creator, you understand how challenging it can be to come up with fresh and original content ideas consistently. Fortunately, with ChatGPT prompts, you can now generate a limitless supply of content ideas.

Like keyword research, you need to make sure you define your niche and be specific when asking ChatGPT to help with your content strategy. I used a ChatGPT prompt to ask it –

“Content marketing strategy for my interior design blog” and this is what it came up with:

This is quite a basic outline, but the beauty of ChatGPT is you can take this example apart and get it to go into more detail on each step. It is a great way to create content fast and give you a starting point with your content.

Helpful Suggestions on Search Intent

What is search intent?

It refers to the reason behind a user’s search query on a search engine. It is the underlying motivation or goal that the user wants to achieve by performing the search.

Understanding search intent is important for SEO because it helps content creators to create content that is relevant and valuable to the user’s search query.

By aligning content with search intent, website owners can increase their chances of ranking higher in search results and driving more traffic to their site.

Using the keywords from above, I typed in a ChatGPT prompt;

“What would be the likely search intent for the query: email campaign software” and ChatGPT answered –

“The likely search intent for the query “email campaign software” is informational. The user is probably looking for information about the software that can be used for creating and managing email marketing campaigns. They may be interested in learning about different features, pricing options, and user reviews to help them make a decision about which software to use”.

Again, this is a very basic reply but it’s a start!

You can ask more questions from that answer to really get to know the search intent of a query and make sure you answer fully in a blog post. This will help you to build authority with Google and as you answered a user’s question, hopefully, they will stay on your blog or come back for more!

This can be applied to any keyword or query for each blog post. Do your keyword research first and then ask ChatGPT to tell you the search intent for your specific keywords to help you write content that works.

woman typing on a laptop

Providing Good SEO Titles

I have always used headline analyser to help me come up with great SEO titles that make people want to read my content. However, sometimes I know the subject I want to write about, I just have a complete mental block on what title I should come up with. Again, this is where ChatGPT can help.

For example, I knew I wanted to write about ChatGPT SEO in this blog post, but I couldn’t think of a good headline to get me started. I asked a ChatGPT prompt –

These are all brilliant examples and gave me a headstart on how to name this blog post. I still use headline analyser and play around with the words to give me the most optimised title, but ChatGPT saved me a lot of time in the process.

Help With Structuring Blog Posts and Content

This has to be one of my favourite and most used examples of how ChatGPT for SEO has made blogging and creating content simpler for me.

I tend to go off on a tangent and would often find myself going down a deep rabbit hole when I wrote blog content. I would stray far from the initial headline and end up spending more time editing and cutting content out than actually writing the post in the first place!

ChatGPT can help provide a blog outline with a clear structure which you can follow. It stops you from straying into content that isn’t relevant and make it a better experience for the reader.

Here is an example of a ChatGPT prompt –

Again, I use this as a tool to help me write my content, I don’t get ChatGPT to write the content for me. Getting it to help me with blog content and most importantly, the structure saves me so much time. Which means I can write more blog posts!

This leads me onto…

Creating content

I absolutely love writing my blogs. I prefer it to creating content for social media which involves photography, styling, editing and engaging! It can sometimes take days (even a week) to create one piece of content for Instagram and over the years, I have found it to become a bore and no longer enjoy doing it.

However, I could sit at my desk and write content for a week without coming up for air and I’d still enjoy it. I love talking about blogging, social media and how to make money online, I just don’t want to be behind a camera anymore. I’d rather teach people how to be behind a camera themselves.

For this reason, I would never get ChatGPT to write content for me. Where is the fun in consistently feeding prompts into an AI chatbot and just copying and pasting them into a blog?

In 2022, Google said that it viewed content created by artificial intelligence as spam and against its guidelines, however, it seems to have doubled down on that recently. A statement released on Google Search Central on February 8th, 2023 said –

Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years…

It’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web”.

Basically, Google got scared when ChatGPT came out and had to rethink its policies. So you can use ChatGPT prompts to create content, as long as it is well written, and provides helpful content.

Google website on a laptop
Google is currently squirrelling away to create it’s own version of ChatGPT – named Bard

How do I use ChatGPT to create content? I love writing, but it doesn’t always come easy to me. I often get stuck on what to say, or what direction the blog post should take.

When this happens, I go to ChatGPT prompts to help me find inspiration and a better flow with my content. Around 95% of my blog posts are still written by me.

Provide Analysis

ChatGPT for SEO can provide website analysis in various ways. One way is by analyzing the content of the website and providing insights on readability, keyword usage, and overall quality of the content.

Remember – ChatGPT is not (yet) connected to the internet so it will not be able to do a direct analysis. It is trained on a data set up to and including Q3 of 2021 so anything after that will be amiss. Always keep this in mind when using ChatGPT!

The best way to do an analysis of a website is to create a ChatGPT prompt and ask it to do a swot (Strengths, Weaknesses, Opportunities and Threats) analysis.

I asked it to do a swot analysis of my website – and here was its response:

Now, we have to bear in mind that the information that ChatGPT has was before the end of 2021, and my website has changed a lot since then! So you have to take the advice with a pinch of salt.

It says there is a lack of a consistent posting schedule which was true back then, but in the last 3 months, I have been posting almost 3 to 4 times a week.

I am also bemused about the limited social media presence comment. I have over 320,000 followers on Instagram, TikTok, Pinterest and Facebook so not sure how that is limited. But it might be taking my presence as a whole and my following is mainly on Instagram. So perhaps I need to work on other social media sites.

It is all sound advice though, and if I was a beginner blogger, it would help me no end!

man writing in a notebook on a desk with a laptop

It can also be used to analyse content that you have written and suggest ways to improve it. I recently wrote a blog post on coastal boho decor, so I inputted a section of the blog into a ChatGPT prompt and asked it to analyse a section of the blog by saying –

Please analyse the following text and tell me what I could do to improve it

It gave me 8 bullet points on what I could do to improve the section, with a whole paragraph on how it would write it! Some I don’t agree with, but it did give me some valuable takeaways!

You can ask it so many questions when it comes to content and website analysis. You can ask it to help you evaluate your use of keyword research, how to optimise a post for SEO and so much more.


ChatGPT for SEO has become a useful tool for optimisation, helping website owners and content creators to improve their visibility and ranking on search engines. With its advanced language processing capabilities, ChatGPT can analyse websites, generate keywords, provide content ideas, and even suggest improvements to existing content.

Overall, ChatGPT for SEO plays a significant role in optimisation, providing valuable insights and suggestions to website owners and content creators. It is also an extremely affordable seo tool because, well, it’s free!

By utilising its capabilities, website owners can improve their visibility and ranking on search engines, ultimately driving more traffic to their websites and improving their overall online presence.

Frequently Asked Questions

frequently asked questions

Q: Can ChatGPT SEO replace human SEO experts?

A: No, ChatGPT is not a replacement for human SEO experts. While it can provide useful insights and suggestions, it cannot replace the expertise and experience of a human SEO professional.

Q: How accurate are ChatGPT for SEO keyword suggestions?

A: The accuracy of ChatGPT’s keyword suggestions can vary depending on the input prompt and the complexity of the topic. It’s always a good idea to validate keyword suggestions with other tools and resources.

Q: Can ChatGPT help with competitor analysis?

A: Yes, ChatGPT can help with competitor analysis by generating keyword ideas that are being used by your competitors and analysing their content for optimisation suggestions.

Q: How do I use ChatGPT SEO for content optimisation?

A: To use ChatGPT SEO for content optimisation, input your existing content into the prompt and ChatGPT will provide suggestions for improving readability, increasing keyword density, and optimising meta tags.

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