How my Pinterest Views Increased to Over 4 Million in 4 Months

I initially wrote this blog post about how to increase pinterest monthly views back in 2018 and not a lot has changed since then.

Pinterest is still a HUGE driver of traffic to my blog – – and my monthly views in that time has now grown to over 16 million views per month.

Pinterest activity insights
My Pinterest account has had over 16 million views in the last 30 days with over 600k people engaging with my Pins (sharing, repinning and clicking on links)

Pinterest views are a good way to see how many people are seeing your Pins and how much Pinterest pushes your content.

The more pins that are seen, the more people will (hopefully) click through to your website.

how i grew my pinterest views to 4 million in under 4 months

Back in June 2018, I had 13 followers on Pinterest and just under 750 monthly unique views which I thought was fab seeing as I’d never really used it properly.

I quickly realised that Pinterest had so much to offer and was a brilliant way to increase traffic to a website.

By following the below points, I managed to grow my follower count to just under 500 followers in 4 months (which now stands at nearly 40,000) and over 3.7 million monthly unique Pinterest views. Yes! Millions!!

Pinterest analytics after 4 months
These were my initial Pinterest analytics when I introduced a Pinterest strategy

I’ve always been a huge fan of Pinterest and have been using the website long before Instagram came onto my radar.

I loved the simplicity of it. If you were looking for kitchen inspiration, you would type kitchen into the search bar and hey presto! All the dreamy kitchens you could ever ask for.

I would pin the image onto a board and click through to the originating website and find out more information.

Initially, that was about the extent of my Pinterest use and for most people, this is all they’ll ever use it for.

When I started my Instagram account, I stopped using Pinterest as much as I found that I was getting most of my inspiration from talented people on Instagram and it was taking up a lot of my time.

This was until I started my blog and I quickly realised that, although Instagram is probably at the top of the game when it comes to social media, it wasn’t great at directing people to my blog and this is where Pinterest for blogging came in.

On a good day, I’d be lucky if 100 people from my Instagram account (out of my 167k+ followers) would head over to my blog and read it.

Maybe it was down to my terrible blog writing skills. Maybe it was because people didn’t read blogs? I think mainly, it’s because a lot of people just go on Instagram to look at images and for a quick fix.

Reading a blog requires commitment and time, which a lot of us haven’t got in this fast-paced world!

I spend a lot of time writing my blog and I thoroughly enjoy doing it


I kept reading how Pinterest for blogging was absolutely invaluable when it came to referrals, so I started doing a lot of research and asking other bloggers.

People are actively researching and looking for advice when it comes to Pinterest, so they are much more likely to click on the pin and be directed to your website.

I found that people seemed to keep their Pinterest tips to themselves and it was extremely frustrating trying to find out information.

A lot of advice out there meant signing up for subscriptions or newsletters or even paying for a course (which can be worth every penny! Yes, there is a lot of free information out there but it can be overwhelming and time-consuming).

After a lot of research and time, I managed to get my head around Pinterest views and how to increase blog traffic.

how i grew my pinterest views to over 4 million in 4 months

Pinterest for blogging

The first thing I had to do was really get my head around Pinterest and how it could increase traffic to a website.

I couldn’t see how repinning other people’s images onto one of my own boards would direct people to my website or why people would be interested in seeing my boards.

Pinterest is not a social media site, it is most definitely a search engine where you can find all sorts of information and images from vegan recipes to open-plan kitchens.

I see Pinterest as a big scrapbook, full of your own magazine cuttings and ideas all cleverly displayed in sections so that they are easy to find.

It’s all about being discoverable (very much like Google) and the more quality photos and descriptions you put in your boards and pins, the more people will see your content.

One of my best performing pins with over 9000 pin clicks
One of my best performing Pins with over 9,000 Pin clicks

Here are my top tips on how to increase Pinterest monthly views

1. Set up a Business Account

Change your Pinterest profile from a Personal to a Business account.

By changing your Pinterest profile to a business account, you can display your business or blog name instead of your first and last names which give you access to things like rich pins and analytics.

2. Get your website verified

Make sure your blog or website is verified with Pinterest.

This will let Pinterest know you mean business and it will give your pins more credibility. It will also provide a direct link and increase traffic to your website.

3. Optimise your profile

Optimise your name, information and boards with lots of descriptions.

It is all about being found so when people use that search bar, you want your pins to turn up in the results.

Melanie Jade Design Pinterest account
My Pinterest account

4. The biggie – Search Engine Optimization

Which leads to SEO (search engine optimisation).

Using a lot of keywords in your text to describe your pin, will help your pin to be more visual. I tend to look at a pin and think if I wanted to see this image, what would I have typed into that search bar?

5. Pin and Pin again

Try and post a lot of your own original content from your website or blog. I also pin images from my social media accounts like Instagram and Facebook.

You can also pin images to your boards for inspiration from outside sources, making sure you credit these images and include the website address.

I try to pin 80/20, that’s 80% of original pins and 20% of repins from Pinterest.

More on Pinterest Pins >>>

What Should I Be Pinning to Increase Traffic to my Blog

6. Follow People!

Pinterest is not too dissimilar to Instagram. Building a community can help you increase your Pinterest views and increase traffic to your website.

Following other people in your niche will help you see what Pins are popular and what works for Pinterest views.

Hopefully, people will follow you back and build your influence and Pinterest views.

Audience diagram

7. Add a Pin It button

Make sure your website is Pinterest-friendly by adding a “Pin It” button to your blog or website.

Also, apply for rich pins as this means your original pins will show more information like the name of your website.

Where a Pin it icon shows up on an image
I have a Pin It button on all my images on my website

8. Pin often!

This is a biggie for me. The advice is between 10 – 30 pins a day (these can be original or repins) but be consistent. Try not to pin 10 images in one day for a week and then none for weeks after.

I started by pinning 10 a day and gradually increased it to 25.

How? I use a Pin scheduler called Tailwind and I cannot exaggerate how important it is to have a scheduler if you want to build your reach on Pinterest and subsequently, clicks through to your website.

Tailwind evaluates my Pinterest account and works out when it is best to schedule my pins. A lot of my pins are scheduled for Pinterest between 1 am and 4 am and this is because the US (and its 125 million active Pinterest users) are engaged at that time.

Tailwind dashboard example
My Tailwind Scheduler. I spend around an hour every Monday pinning all new content to my scheduler and Tailwind does the rest

9. Schedule your pins

So important, I’ve given it its own number point! Tailwind is hugely important if you want to be successful within Pinterest. I use Tailwind by scheduling 25 pins a day, normally a week in advance and let Tailwind do the rest.

Tailwind optimises your pins by scheduling your content for when your profile is most active, making sure a large part of your audience gets to see your pins.

10. Think about orientation and Pin sizing

Portrait-style images do better on Pinterest and info-graphics even more so!

You’ve probably seen on Pinterest that there tends to be a maximum width on all images, but not on length. So, the longer your pin, the more chance of it getting seen (just don’t make it as long as a piece of string…)

11. Pin high-quality images

Pinterest rewards people that are pinning consistently with high-quality images. A bit like Instagram, if your images are well received, the platform will take notice.

12. Group Boards

I am involved in several group boards where we all share our images, tips and websites.

I’m not sure how much this has to do with my Pinterest views, but every little helps! By participating in Pinterest group boards, will help extend your reach and hopefully increase your followers and traffic.

These are the most important tips I implemented when I first started to take Pinterest seriously. I saw a huge increase in my follow count, views and referrals to my blog right from the beginning, so they really do work!

As I said in the beginning, I initially wrote this blog post back in 2018 and these points are still just as important today. I have now grown to over 16 million page views and 40,000 followers and my blog views have grown accordingly.

I will break down each tip in future blogs and I hope you have found this useful!

If you have any questions about Pinterest for blogging or how to increase blog traffic, just let me know in the comments. Pinterest is a fabulously inspirational and helpful tool!

More on Pinterest >>>

Pinterest – How to Drive Traffic to Your Blog and Social Media

how I grew my Pinterest to 4 million views in 4 months

5 thoughts on “How my Pinterest Views Increased to Over 4 Million in 4 Months”

  1. Great blog on how to use Pinterest, we’re a new business trying to figure out how to best use social media so this is very useful.

    1. I can’t praise Pinterest enough! It has been huge for driving traffic to my blog and helping me monetise it. Without Pinterest, I doubt I would have had such a huge following on Instagram or hit 60,000 page views a month on my blog. It is really worth spending time learning how to use it and making it an integral part of your social media strategy!

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