I initially wrote this blog post about how I grew my account and views back in 2018 and not a lot has changed since then. Pinterest is still a HUGE driver of traffic to my blog – www.melaniejadedesign.com – and my monthly views in that time has now grown to over 16 million views per month.
Pinterest views are a good way to see how many people are seeing your Pins and how much Pinterest pushes your content.
The more pins that are seen, the more people will (hopefully) click through to your website.
Back in June 2018, I had 13 followers on Pinterest and just under 750 monthly unique views which I thought was fab seeing as I’d never really used it properly.
I quickly realised that Pinterest had so much to offer and by following the below points, I managed to grow my follower count to just under 500 followers in 4 months (which now stands at nearly 40,000) and over 3.7 million monthly unique viewers. Yes! Millions!!
I’ve always been a huge fan of Pinterest and have been using the website long before Instagram came onto my radar.
I loved the simplicity of it. If you were looking for kitchen inspiration, you would type kitchen into the search bar and hey presto! All the dreamy kitchens you could ever ask for. I would pin the image onto a board and click through to the originating website and find out more information.
Initially, that was about the extent of my Pinterest use and for most people this is all they’ll ever use it for.
When I started my Instagram account, I stopped using Pinterest as much as I found that I was getting most of my inspiration from the talented people of Instagram and it was taking up a lot of my time.
This was until I started my blog and I quickly realised that, although Instagram is probably at the top of the game when it comes to social media, it wasn’t great at directing people to my blog.
On a good day, I’d be lucky if 100 people (out of my 167k+ followers) would actually read it. Maybe it was down to my terrible blog writing skills? Maybe it was because people didn’t read blogs? I think mainly, it’s because a lot of people just go on Instagram to look at images and for a quick fix.
Reading a blog requires commitment and time, which a lot of us haven’t got in this fast-paced world!
HOW I GREW MY PINTEREST VIEWS
I kept reading how established bloggers found that Pinterest was absolutely invaluable when it came to referrals, so I started doing a lot of research and asking other bloggers. People are actively researching and looking for advice when it comes to Pinterest, so they are much more likely to click on the pin and be directed to your website.
I found that people seemed to keep their Pinterest tips to themselves and it was extremely frustrating trying to find out information. A lot of advice out there meant signing up to subscriptions or newsletters or even paying for a course (which can be worth every penny! Yes, there is a lot of free information out there but it can be overwhelming and time consuming).
After a lot of research and time, I managed to get my head around Pinterest. I decided I would start writing about how I’ve grown my account, starting with the top tips I found most invaluable and will talk about in more detail in coming blogs…
Teaching yourself how to use Pinterest for your blog properly!
The first thing I had to do was really get my head around Pinterest. I couldn’t see how repinning other people’s images onto one of my own boards would direct people to my website or why people would be interested in seeing my boards.
Pinterest is not a social media site, it is most definitely a search engine where you can find all sorts of information and images from vegan recipes to open plan kitchens.
I see Pinterest like a big scrapbook, full of your own magazine cuttings and ideas all cleverly displayed in sections so that they are easy to find.
It’s all about being discoverable (very much like Google) and the more quality photos and descriptions you put in your boards and pins, the more people will see your content.
Here are my top tips on how to grow your Pinterest Views
1. Set up a Business Account
Change your Pinterest profile from a Personal to a Business account. By changing your Pinterest profile to a business account, you can display your business or blog name instead of your first and last names and gives you access to things like rich pins and analytics.
2. Get your website verified
Make sure your blog or website is verified with Pinterest. This will let Pinterest know you mean business and it will give your pins more credibility. It will also provide a direct link to your website.
3. Optimize your profile
Optimize your name, information and boards with lots of descriptions. It is all about being found so when people use that search bar, you want your pins to turn up in the results.
4. The biggie – Search Engine Optimization
Which leads onto SEO (search engine optimization). By using a lot of keywords in your text to describe your pin, this will help your pin to be more visual. I tend to look at a pin and think, if I wanted to see this image, what would I have typed into that search bar?
5. Pin and Pin again
Try and post a lot of your own original content from your website or blog. I also pin images from my social media accounts like Instagram and Facebook.
You can also pin images to your boards for inspiration from outside sources, making sure you credit these images and include the website address.
I try to pin 80/20, that’s 80% of original pins and 20% of repins from Pinterest.
6. Follow People!
Pinterest is not too dissimilar to Instagram in that, building a community can help your reach and views. By following other people, you will see more content from your chosen niches which in turn you can engage with and repin. Hopefully, people will follow you back and build your views.
7. Add a Pin It button
Make sure your website is Pinterest friendly by adding a “Pin It” button to your blog or website. Also, apply for rich pins as this means your original pins will show more information like the name of your website.
8. Pin often!
This is a biggie for me. The advice is between 10 – 30 pins a day (these can be original or repins) but be consistent. Try not to pin 10 images in one day for a week and then none for weeks after.
I started by pinning 10 a day and have gradually increased it to 25.
How? I use a Pin scheduler called Tailwind and I cannot exaggerate how important it is to have a scheduler if you want to build your reach on Pinterest and subsequently, clicks through to your website.
Tailwind evaluates my Pinterest account and works out when it is best to schedule my pins. A lot of my pins are scheduled for Pinterest between 1am and 4am and this is because the US (and its 125 million active Pinterest users) are engaged at that time.
9. Schedule your pins
So important, I’ve given it it’s own number point! Tailwind is hugely important if you want to be successful within Pinterest. I use Tailwind by scheduling 25 pins a day, normally a week in advance and let Tailwind do the rest.
Tailwind optimises your pins by scheduling your content for when your profile is most active, making sure a large part of your audience gets to see your pins.
10. Think about orientation and Pin sizing
Portrait style images do better on Pinterest and info-graphics even more so!
You’ve probably seen on Pinterest that there tends to be a maximum width on all images, but not on length. So, the longer your pin, the more chance of it getting seen (just don’t make it as long as a piece of string…)
11. Pin high quality images
Pinterest rewards people that are pinning consistently with high quality images. A bit like Instagram, if your images are well received, the platform will take notice.
12. Group Boards
I am involved in several group boards where we all share our images, tips and websites.
I’m not sure how much this has to do with my Pinterest views, but every little helps! By participating in Pinterest group boards, this will help extend your reach and hopefully increase your followers and traffic.
These are the most important tips I implemented when I first started to take Pinterest seriously. I saw a huge increase in my follow count, views and referrals to my blog right from the beginning, so they really do work!
As I said in the beginning, I initially wrote this blog post back in 2018 and these points are still just as important today. I have now grown to over 16 million page views and 40,000 followers and my blog views have grown accordingly.
I will break down each tip in future blogs and I hope you have found this useful!
If you have any questions, just let me know in the comments. My Pinterest knowledge is expanding every day and I really do find it a fabulously inspirational and helpful tool.