The short answer – keyword research for bloggers is extremely important! Probably the most important thing you should be doing if you want to grow and monetise your blog.
The long answer –
Ever since I started blogging, I often heard the term – keyword research.
I didn’t pay too much attention to it in the beginning as I was only just building up my blogging skills. I wrote about what I wanted to read without giving my blog posts much thought.
Over the years, I started taking a real interest in my blog and how I could monetise it. This is when I realised how important keyword research for bloggers is!
However, I still didn’t implement it. To begin with, I found it a bit overwhelming and didn’t really know where to begin.
Do you feel like this when it comes to keyword research for bloggers?
Haven’t a clue where to start?
Then this blog post is for you!
Why is Keyword Research for Bloggers important?
If you want to maximise your blog posts for monetisation, then it makes sense that you need to be writing content that people want to read.
It’s no secret that the most successful bloggers get the majority of their traffic through Google. This is because they do their keyword research and have nailed SEO for their websites.
Keyword research is a bit like market research for businesses. You need to find out what people are searching for on Google and then create content answering their questions and queries.
By doing your research, you can find what keywords to target and create content around what people want to read, not what you want to tell them.
I have been guilty of this for many years on my blog and this is why my main traffic driver to my websites is Pinterest and not Google.
What are keywords?
These are the core components of all your blog posts. They are words or phrases that people will search for and will lead to your blog.
They can be anything from “Gardens” to “how to create a vegetable patch”. You enter these keywords into the Focus Keyword section of your chosen SEO plug-in like Rank Math or Yoast.
Keywords can also be split into long-tail keywords, mid-tail keywords and short-tail keywords.
For example –
- Short-tail keywords – Garden
- Mid-tail keywords – Vegetable Patch
- Long-tail keywords – How to create a vegetable patch in a garden
The short-tail keyword would be easy to implement for SEO in your blog, but how many people would just enter “garden” into Google?
The mid-tail keyword is better.
However, long-tail keywords are the best if you want to rank in Google. There will be less people searching for that exact phrase than if you were to just use 2 or 3 words, but the competition will also be smaller.
It is far easier to rank and appear on the coveted 1st page on Google with long-tail keywords.
You don’t have to limit your keywords to just one word or phrase either. You can put in as many relevant keywords to your blog post to increase your rankings on search engines and in turn, increase traffic.
What is Keyword Research?
Basically, you use tools and websites to help you find trending and relevant keywords to use in your blog.
Keyword research for SEO is one of the most important things you should be doing for your blog.
How do I implement Keyword Research for Bloggers?
Keyword research for bloggers may sound quite straight forward and easy to understand, but how do you actually do it?
Here is my beginners guide to keyword research. It all begins with a bit of brainstorming.
First of all, you need to write down several topics in your niche that you are going to blog about.
A bit like content pillars for social media, what subjects will your target audience want to read and find more information on?
My topics on this website are –
- Blogging for Beginners
- Pinterest Tips
- SEO for Bloggers
- Social Media Advice
- Email Marketing
- Monetise Your Blog
These are my core pillars of this website and will help me niche down on the huge subject of Blogging and Content Creating.
To find relevant keywords for your target audience and for SEO, you can take each topic and think of phrases people would type into a Search Engine for which you could provide an answer to.
For example, Pinterest Tips could include –
- How do I grow my website with Pinterest?
- How to make money through Pinterest
- Pinterest scheduling apps
- How do I build a following?
- Optimise images for Pinterest
These won’t necessarily be your final keywords, but they help build up a list of what you can search for when you start doing your keyword research.
Keyword Research for Bloggers Tools
There are so many keyword research for bloggers tools out there, it can get a bit overwhelming.
I think this is why it took me so long to take keyword research seriously as I didn’t know where to start.
I am not very good at making decisions when there is too much to choose from and tend not to do something at all if the choice is extensive.
Some of the best keyword research for bloggers tools are Ahrefs, SEMrush and Ubersuggest, but you have to pay for these. Maybe I will in the future but for now, I find the free keyword research for bloggers tools sufficient.
How to do keyword research for free –
It took me a while to figure out how to use Google Trends, but I was just overthinking it!
You type in your search term, select a country (or worldwide which is what I tend to do), the length of time and so on.
There isn’t always data for your search terms, but Google Trends will give you Related topics and Related queries which will help you get on the right path.
I often fall down a rabbit hole when I’m looking for current trends, but it’s a great way to find blog topics and more importantly, topics people are searching for.
For example, I recently wrote 5 of the Best Bohemian Style Outdoor Furniture and Garden Accessory Ideas on melaniejadedesign.com and this idea purely came from Google Trends.
Bohemian Style Outdoor Furniture was a breakout term back in July, so I jumped on it quick. This post has been my 2nd most viewed blog post over the last month.
Google Search Console
Another tool I have only just started using, Google Search Console is hugely insightful and a fantastic way to do keyword research for bloggers.
It gives you plenty of options to find out what you are ranking for, the search terms people are using to find you and what position your pages appear on Google.
This is a great way to find new blog post ideas and what you need to be writing for your target audience. If you want to see search terms and where your pages appear on Google –
- Go to Search Results in the left-hand column
- Make sure Total Clicks, Total Impressions, Average CTR and Average Position are all toggled and then order the Queries by Position.
If you scroll through all the queries, you might find a query (this is the search term people are putting into Google) that you haven’t written about, even though you are showing on the 1st page for Google!
This is the blog post jackpot!
There are so many queries that I rank for but haven’t written a specific blog post.
To be honest, I don’t really need to go anywhere else to find the perfect keywords!
Another amazing tool for finding out what blog posts do well and what people are searching for on your blog.
The best place to find all this information is to go to Behaviour – Site Content – All pages and set a time frame to see what people have been reading the most on your blog, preferably in the last few months.
From the above data, I can see that people love my garden posts, gallery walls and upcycles. This is what I need to be writing about more!
One of the quickest and easiest ways to find keywords for future blogs is to find out what people are searching for on Google itself.
There are several ways you can do this –
- Start typing words relevant to your niche in the Google search bar and see what questions come up
- Type in a question you would like to answer on your blog and see what comes up in the “People also ask” section
- Scroll down to the bottom of the first page of Google and see “Related Searches”
Ask the audience
Probably one of the easiest ways to get ideas and do keyword research for bloggers is your blog itself!
What are people asking you on social media?
What questions pop up time and time again?
I am consistently asked about paint colours, IKEA hacks and my gallery walls, so I need to be creating blog posts around these subjects.
Check trends on social media
Another great way to do keyword research for bloggers is to check what is trending on social media.
A lot of the trends on social media tend to be seasonally related. For example, even though it’s only the beginning of September, Instagram is already awash with Pumpkins and Autumn/Fall décor.
Jump on that trend quickly and type “Fall Décor” into Google Trends. Here you will be able to find breakout terms and write your blog posts around this.
You can also check places like Twitter or Reddit. Twitter has a Trending section and Reddit has a Trending Today bar at the top of its website. Find something relative to your niche and jump on it quick.
This is just the beginning of your keyword research for bloggers and after a bit of brainstorming (I do this every 6 months and it only takes me about an hour), you should have a good idea of what you are going to write about to grow and monetise your blog effectively.
The next step is to put all your keywords into a spreadsheet, like Excel, and then delve a bit deeper.
You need to look at the competition for these keywords to see if it is worth you writing about them and whether there is a big enough demand on search engines for people to find your content.
I will talk you through I choose what keywords and phrases to use and how to create a keyword content planner in my next blog post!