What Should I Post on TikTok? How to Successfully Create Content for the App

What content should I create for TikTok? In the last blog post, I talked about why TikTok was extremely important for your business and how it’s becoming the biggest social media platform in the world.

Have you got an account and have been watching from the sidelines for a while but haven’t posted yet? Or, you’ve been aimlessly posting with no real strategy and are yet to have any traffic, engagement or success, leaving you to question – What should I post on TikTok?

what should I post on TikTok - Pinterest pin
What to post on TikTok?

Only a few months ago I was still having conversations with people about how they disliked TikTok and couldn’t see how it would help them.

Many people still believe that TikTok is all about teenagers, dancing and trends and it just isn’t the platform for them.  

As business owners, content creators and bloggers, we can’t ignore TikTok anymore. The platform is growing at a rate only other social media apps can dream of and the potential to go viral on TikTok is huge.

TikTok users can create short-form videos ranging from 5 seconds to 10 minutes and add trending sounds from its massive music library.

It is so easy to create content for TikTok, you just need to find what works for you and your audience and you’re halfway there.

you are what you listen to neon sign
Photo by Mohammad Metri on Unsplash

What should I post on TikTok?

It is a marketing powerhouse where stars are born (like Olivia Rodriguez and Mimi Webb for example) and can create record sales for small businesses.

Are you ready to up your TikTok game? Here are some ideas to get you started when you create content for the app

where to start with TikTok - Pinterest pin
What content should I create for TikTok?

More on TikTok >>>

8 Reasons Why TikTok is Important for your Social Media Strategy

Brand Strategy

There are plenty of accounts on TikTok where there doesn’t seem to be a strategy at all. Just people lip-syncing and dancing to trending sounds and talking about controversial subjects.

Social media just loves a controversial subject!

As a business owner, content creator and blogger, it is always best to have a brand strategy when you create content for TikTok.

Dancing and lip-syncing might work at the beginning, but what happens when a new trend comes along and no one wants to see you singing along to Celine Dion anymore?

You need to think about what you are trying to get across to your audience when you create content for TikTok.

Do you have something to sell? Are you a travel writer? Try and stick to a theme or niche so your audience knows what you are about and can follow and come back for more.

predicted top growth niches for 2022 pie chart
I wrote about niches and how to become a content creator here.

This makes it easier to sell products, direct people to your blog and work with brands as a content creator when you post on TikTok.

Unless you are Kim Kardashian, if you’re talking about your latest holiday to Italy and then trying to sell a steering wheel cover in your next video, are people going to keep coming back?

I doubt it.

Our accounts are like online magazines. If I bought a House & Garden magazine and they started covering the latest sports car trends, I probably wouldn’t buy it again.

Have you got a story to tell?

Have you gone down a particular path to get to where you are today?

Did you leave your 9 – 5 job and become your own boss?

Have you renovated several homes and managed to move up the property ladder?

imagine sign on top of a ladder
Photo by Debby Hudson on Unsplash

People love stories and in particular, success stories. I see a lot of “how I can afford my home” posts on Instagram as they are inspiring to the viewers and help us believe that we can also do it.

It doesn’t really matter what your story is when you post on TikTok, the app has covered everything.

From an American living in the UK and telling us daily stories about the differences between the two countries, to people deciding to give up alcohol.

We all have a story to tell!

Expertise or Knowledge

I think we all know more than we credit ourselves for.

I do a lot of painting and DIY in my home and when I first started posting to Instagram on my interior account – @melaniejadedesign – I didn’t really show people how to, or what I did.

I enjoy painting a room and find it easy, so I just assumed that other people did too.

Melanie Jade Design living room with green velvet sofa, panelling and wallpaper
I love a paint and DIY project!

Apparently not.

This is a really important life lesson and one that spurred me on to start Be Social With Media.

I have built up a lot of knowledge about being a content creator on Instagram over the years. I was constantly asked for help and bombarded with questions about how to turn creating and blogging into a full-time job.

Everyone has some degree of knowledge or expertise in a given area, this knowledge may be just the thing someone else is looking for.

It could be how to use a digital camera, how to create meals for the week for your kids or even how to arrange a bunch of flowers.

You will know how to do something that others find hard.

pink peonies in a green vase
Photo by Leonardo Wong on Unsplash

There is a reason why the online course sector is booming. The online education market is set to reach $350 million by 2025.

What might seem easy to you, is expertise gold to others. Always remember this when you create content for TikTok

Ideal Audience

If you have thought about your brand and brand strategy, then you should have a good idea of who your ideal audience is. This is particularly important if you have a product or something to sell.

Who is your product or service aimed at? By figuring out who you want to attract to your posts and account, creating your TikTok account should come relatively easy.

This ties in nicely with communication

If you know who your ideal audience is, you will know what posts resonate with them best.

Do you need to change the style of posts and music to attract certain generations and effectively communicate with them?

I much prefer 90s music and will always be drawn to a post that plays 90s dance tunes. However, teenagers will want to hear and see something more current. Unless it’s Kate Bush!

old casette tape
Photo by Namroud Gorguis on Unsplash


We all have interests and TikTok is THE best place to share them.

There really are accounts for all kinds of interests on TikTok and I think that’s the beauty of the platform.

I have seen train spotters with huge followings and people dressing up in inflatable costumes and dancing to music (although I’m not sure this is the person’s hobby as such. He just seems to have stumbled onto something people love and is stuck in a never-ending loop of running around in a blow-up outfit).

If you don’t have a particular product to sell or blog to promote and still want to get involved in social media, hobbies are the best place to start when you create content.

You could start an online book club. Or create posts around current trends. It really doesn’t matter.

Window with books at dusk
Start that book club today! Photo by John-Mark Smith on Unsplash

Questions Questions

Have you already got a website, Facebook, blog or Instagram account but don’t know how to translate this over to TikTok?

Answer questions! I’m sure you get asked loads of questions on other social media platforms, so answer them in your first TikTok posts.

Some of my best TikTok posts have basically been me answering questions from previous posts. They have often gone viral which proves that anything goes on the platform.

A bit like this whole blog post which stemmed from someone asking me “what content should I create for TikTok?”

And finally, music

If you’re still not sure about what to post, my best advice to you is to scroll through TikTok and see what catches your eye.

You know what you like and it is so much easier to produce content when you actually like the content you’re producing yourself. If you know what I mean? 😊

like in blocks
Photo by Daniela Holzer on Unsplash

When I’m stuck for something to post, I will sit and scroll through TikTok for inspiration. More often than not, I will come across a song or audio that I love and my post ideas will spring up from that.

This is why music is so important when you create content for TikTok, it is pretty much the backbone of all posts!

Hopefully, this blog has given you more confidence to post on TikTok! Don’t delay it any longer and post your first video today!

More on Social Media

Why Posting Reels Consistently Can Boost Engagement

How to Create Effective Content Pillars to Batch Social Media Posts Quickly

Instagram for Beginners – 7 Things I Wish I Knew Before I Started

where do I start with TikTok? how to create your first post.

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